Online Marketing Gems For Succeeding Online | Online marketing

When it comes to online marketing, there are many avenues to promote your product. There are up-to-date strategies that work well for the moment, there are tried and true tested methods that will always work, and then there are outdated methods that you simply shouldn’t waste your time on. Honestly, I always try to stick with the methods that will always work.If you currently have an online business but are confused as to how you should promote yourself in the best way as possible, then I know exactly how you feel. When I first started out online, I had no idea of what I should be doing to get sales. I was lost and confused, and downright hopeless.It took a few years to finally understand how to do internet marketing correctly, and how to bring more new customers and clients into my business. This is a testament of how hard internet marketing is. I have excelled in all areas of life, from the technology field to even computer networking… but nothing was as hard as internet marketing.However today, I am proud to say that I know how to make things work, and I know how to succeed in my business. This is an attitude that you need to adopt in your online business also. I suggest you start creating a simple marketing plan that will allow you to focus on the things that you need to be doing everyday in your business.Even though you may have competition in your niche, you can’t let this be an excuse as to why you aren’t succeeding. I have succeeded (and still succeeding) in many competitive niches online. However because of my marketing plan, I know how to beat the odds, and make money with the best of them online.You will want to make it a point in your business to develop a daily marketing strategy. With a good daily marketing plan, you can’t lose. You will want to implement every technique in the book. You can either use paid advertising methods, or free marketing methods. Both options have their pros and cons.I personally like using free marketing methods. There are so many strategies to choose from. You can use article marketing, social marketing, video marketing, forum marketing, blog marketing, press release marketing, eBook marketing and even viral marketing. All of these techniques are highly effective.Many people don’t want to put the work in to due free marketing, as they prefer to just stick with paid advertising. But if paid advertising isn’t making you money, eventually your funds will run out, and your traffic count will suffer. So you will want to learn how to use free marketing to get traffic whether you worked on your business or not.These online marketing gems should be considered if you want to experience a lot of growth and success in your internet business. Marketing your business online and getting more website traffic is simple once you develop a plan to get more new customers into your business. So be sure to start using them today.Good luck with your online marketing efforts.

8 Essentials Every Church Should Know Before Investing in Multimedia | graphic multimedia

2. Find Your Screen:Many people don’t give much thought to the screens, but they are a key piece of equipment for any multimedia system. As such, several things should be taken into account. “Where can it be hung? Should it be electric or fixed? Should we go with one screen or multiple screens? Which aspect ratio is right for us – 16:9 or 4:3? What surface should we go with?” These are all questions to consider. Again, Fowler will help you determine the right size for your congregation, and once the size is established, that will start narrowing down your placement options. (For screen info click here)3. Choose A Projector:Once your screen placement and size are decided, you can determine what kind of projector you will need. After that, you can choose where and how you want to mount the projector. Most can be ceiling mounted, and you’ll want to place it as close to the screen as possible to achieve the brightest picture. Of course, when mounting to the ceiling you will need to be sure there is enough attic space above the projector to run cables plus a structure to attach the mounting hardware to. An electrician will need to provide power at the projector location. If you have high ceilings you will need to look into using scaffolding or a lift. (You might ask your sales consultant about installation.)There are other options when it comes to projector placement. Projecting from a balcony or from the back of the sanctuary usually requires a projector that offers multiple lens options. This allows you to select the perfect lens for your specific throw distance and screen size. You might also consider a slightly brighter projector because there is some light lost in a long throw application. This option will appear more expensive initially; however, once you consider the extra cost and time required with ceiling mounts, it often comes out to be about the same. Also, regular maintenance and lamp changes are often much easier with a long throw application.4. Plan For Cameras:We often find the decision to add cameras to your church media system is usually an after thought. However, more and more churches want to incorporate cameras into their existing system. If done well, it can greatly enhance the worship experience; but if done poorly it can be a major distraction. There are so many options available – robotic; manned; CCU control; HD or standard def, etc. – and the decision you make on your cameras will affect the direction we go with your projector, switching, scaling, cabling, etc. So, even if cameras are not on the immediate agenda but you are considering them for the future, plan now and it will save you money in the long run. (For more camera options click here.)5. Select A Switcher/Scaler:A switcher allows you to switch between your sources. A scaler takes all of your video signals and scales them up to a higher resolution to match your computer’s resolution (which should also be the native resolution of your projector). Be warned! There are several consumer grade switcher/scalers on the market that use low quality scaling engines; your image quality can be significantly impacted by using one of these.When using a switcher/scaler you can choose to go with a single scaler or a dual. Single scalers allow simple dip to black transitions, whereas a dual scaler will allow for all of your effects like cross fades, wipes, cuts, etc. Again the one best suited for your needs will be determined by the direction you want to go with your system – the use of cameras being the biggest question. With cameras we always recommend a dual scaler. Whether or not you are doing High Def will determine which dual scaler.Some people try to save a little money and use their projector as the switcher. They simply plug their sources into the projector and then switch sources using the remote. The downside is that your projector will not do the scaling as well and remotes can be unreliable (if you do this make sure you hard wire your remote). Delays, glitches and unwanted on-screen text often occur, and most projectors don’t even allow you to easily select the source you need – you have to hit the input button until you get to the source you’re looking for.Traditionally, if you planned on using cameras, you could use a video mixer instead of a switcher/scaler. The primary difference is that rather than scaling all of your sources up to a higher resolution, you will need a scan converter to convert all of your signals down to video. If you do this though, the quality of your computer images will suffer. But now that switcher/scalers are available, this isn’t even an issue.6. Develop Your Infrastructure:The infrastructure of your media system is HUGE when it comes to the quality and success of your entire system. You can install a $100,000 projector with low quality cable or leave out a distribution amplifier and your image will look terrible! And a lack of planning on your infrastructure will hinder your ability to add to your system in the future. So, decide now – will you ever want to add:CamerasChoir confidence monitorsMultiple screensDigital signage in the lobbyRecording and duplicating equipmentIf so, do you only want camera feed or will you want everything that’s on the screen?Your infrastructure may cost as much as your projector and screen, but you want to do it right the first time. You should only have to plan routes and pull cables once; after that it will be very simple to add to the system as your ministry grows.7. Choose The Best Sources:Again, as with infrastructure and screens, this is usually an afterthought. No big deal, someone’s donating their old computer or you already have a VCR/DVD player you can use… Or maybe you’ve recently seen the TV commercial where you can get a brand new computer for only $299! If you are only planning on checking emails or doing word processing with your computer that may be fine; but in order to display high end graphics and video, plus store everything your ministry does and display it quickly, you need a computer that is designed for this type of professional application.As for your VCR/DVD player and cameras, a good rule of thumb is to stick with professional grade products. Don’t spend the church’s money on something low quality from a retail store – invest that money in quality pieces. Yes you can go consumer and yes it will work, but those products are not designed for a professional application. As a result you will experience things that will be a big distraction during worship.8. Know Your Budget:There are hundreds of ways to do things, hundreds of products to choose from and pros and cons inherent with each, so for direction and a starting point we always ask the church for a budget to work with. On the other hand, the church is thinking, “Well, I don’t know what this stuff costs, that’s why I called you,” and so they either say they don’t have a budget or they give us a random number that isn’t necessarily realistic. A reputable dealer is not asking for a budget so they can spend every cent you have; they need to know what they’re working with in order to put together the best system for your church. It takes serious creativity and hard work to design a great media system on a limited budget. We can provide a big picture design and then work with you to implement it in phases.So, to sum it all up, there are no right answers or simple solutions. Get your leadership team involved in the planning of your system – not necessarily what equipment you want, but start with what you want it to do and then prioritize that list. Know what’s important in the short term and long term. Remember that when designing a system, flexibility always equals money, so everyone needs to be on the same page. Clear communication is the key to achieving your multimedia ministry goals.For more information on any of these topics, please contact Fowler at 405.321.8122 or toll free at 1.800.729.0163.

Residential Real Estate Investing | Real estate

This is the flip side of homeowners that have found themselves unable to pay for their mortgages payments during the recession. Many individuals with the knowledge, and resources have been able to capitalize on the situation in the form of residential real estate investing. Real estate has long been one of the best vehicles to wealth for many individuals in history. More millionaires have been created in the United States through the investment of real estate than in any other industry.Since the beginning of the recession in 2007 real estate investors have seized on the opportunity in residential real estate investing throughout the US at discounts prices up to 50% off the properties markets value. How are these prices created you might ask. When the recession started many employers reduced their work forces in large numbers this created a domino effect in the market place. After several months of unemployment many homeowners began to stop making monthly mortgage payments on their homes. Banks and mortgage companies suddenly found themselves with massive amounts of delinquent mortgage payments on their hands more than they could handle all at the same time. In an effort to resolve this problem these mortgages companies and banks started issuing homeowners notices of default in an attempt to get the homeowners to begin paying on their loans again.This effort was not successful, and on top of that some mortgages that were originated several years prior to the recession had adjustments in interest rate built- in to the mortgage that automatically were scheduled to increase the monthly mortgage payment on homeowners for some $1,000, or more per month which added more troubled mortgage payments as homeowners were not able to pay the increased payments on their houses. This nearly brought the US financial system to a complete standstill which had not happen since the Great Depression of the 1930′s. So, with banks and mortgages following through with their normal practices of foreclosing on delinquent homeowners this created a large supply of homes at a bad time for the real estate market as a whole.Real estate values that had increased from 2003-2007 took a large drop in value almost overnight with an unsteady housing market new homeowners were unwilling to take the chance in getting caught up in the devalue real estate market. This is where residential real estate investing opportunities presented itself. Many of these individuals had been buying, and repairs homes through the boom period of 2003-2007 and had made a lot of profit in the process.So, they were fresh with cash ready to take advantage of this declining market. Banks had to sell this oversupply of properties as the US government bank regulators requires them to get these defaulted loans off of their books. As the only real buyer in the market banks began one by one selling off inventory at large discounted prices to residential real estate investors. These investors in turn made repairs to the homes, and as months went by some potential homeowners started hearing that there were lower prices available in the market place so they decided that they would take a chance at home ownership. The residential real estate investors started selling their properties that they had purchased from the banks at discounts up to 50% to these new homeowners. The new homeowners were happy as they were able to buy homes that were far less than they were able to buy that same home just a year before, and now they were getting new upgraded amenities that the real estate investor had thrown in such as new stain less steel appliances, upgraded cabinetry, freshly painted property through the home, and new flooring that was used to entice the homeowner to purchase.The residential real estate investing segment of investors continued to put more in more money into the market to purchase more discounted properties from the banks. They were making money hand over fist some properties were sold to profits of up to $200,000 to $300,000 per unit depending on where the house was in the country. This was good for business for these residential real estate investors. This trend continues to this very day, but the banks who found out how much these investors were making have made changes to their ways of selling the properties. Big profits are still available, but just not quite as big as the beginning days in 2008 through 2010. When the word got out how much money was being generated in the resell residential real estate market for distressed real estate properties new investors joined the group many of whom had never been in the real estate business prior to the recession. If you have ever thought about making money outside of your current employment there are still opportunities to make money in this avenue sometimes without the need for any of your own money or credit.The opportunity of the large money may not be there anymore, but what is wrong with making an extra $20,000 to $50,000 off of the sale of one property. Two or three property sells per year can put an extra $60,000 to $150,000 in your pocket up and above your current income without you having to leave your current job. This makes the residential real estate investing market alive, and well in 2013.